Ford Puma achieves 5-start ANCAP rating with a raft of safety features

Ford, Ford Puma -

Ford Puma achieves 5-start ANCAP rating with a raft of safety features

  • ANCAP finds Puma scores well across each of the four key areas of assessment: Adult Occupant Protection, Child Occupant Protection, Vulnerable Road User Protection and Safety Assist
  • Comprehensive Driver Assistance Technology, convenience and safety tech as standard across the line-up, including AEB with Pedestrian and Cyclist Detection, Emergency Assistance
  • In showrooms this month, Puma introductory offers include simple, easy drive-away pricing for a transparent, effortless experience, with Ford dealerships across Australia offering bonus value for buyers who purchase Puma after an in-person test-drive in September and October

The Ford Puma has achieved a five-star ANCAP safety rating, with local models scoring well across each of ANCAP Safety’s four key areas of assessment. The rating was published ahead of Puma’s arrival in showrooms nationwide later this month. 

“We know Australia’s discerning SUV buyers demand a high level of safety technology, so Puma comes equipped with advanced safety features and Driver Assist Technology fitted as standard,” said Andrew Birkic, President and CEO, Ford Australia and New Zealand. “It’s important that consumers easily understand the safety levels offered in new vehicles, and ANCAP plays an important role in that. We’re pleased that Puma is the latest vehicle in our range to be awarded a five-star rating.”

“In both the side impact and oblique pole tests, protection of all critical body regions was ‘Good’ and the Puma scored full points in both of these tests,” said ANCAP Director, Communications and Advocacy, Rhianne Robson.

“In terms of active safety, the Puma’s autonomous emergency braking system is able to detect pedestrians and cyclists as well as other vehicles, and in these tests the system’s overall performance was rated as ‘Good’ with collisions avoided or mitigated in most scenarios.”

“Lane-keep assist functionality also scored well, with the Puma able to detect dashed and solid line markings as well as the road edge, and provide assistance to the driver to help avoid the vehicle straying from its intended lane or running-off-road,” Robson added.

While a striking design statement, safety and driver comfort is a primary focus for the all-new Puma, and an essential part of its development for more discerning, selective buyers in the hotly-contested Small SUV segment.

Driver Assistance Technology, convenience and safety tech standard across the Puma line-up – includes:

  • Autonomous Emergency Braking with Pedestrian and Cyclist Detection
  • Lane Departure Warning Lane Keep Assist
  • Traffic Sign Recognition
  • Cruise Control
  • Driver Impairment Monitor
  • Rear Parking Sensors
  • Tyre Pressure Monitor
  • Emergency Assistance
  • Airbags – driver, front passenger, front seat side and side curtain

In addition, a Park Package is available as an option across the Puma line-up, and includes:

  • Adaptive Cruise Control with Stop & Go and Lane Centring
  • Active Park Assist with front, side and rear ultrasonic sensors
  • Front parking sensors
  • Blind Spot Detection (BLIS)

The ANCAP rating complements other key initiatives from Ford designed to make shopping for a new Puma simper, easier and more transparent. These include the ability for Australians to take a ‘Desk Drive’ from the comfort and convenience of their own home through virtual test drives to be hosted on Ford Australia’s Facebook page, the first of which will be held on September 29.

In addition, to celebrate the arrival of the all-new Ford Puma in Australia, Ford dealerships across the country are offering customers compelling drive-away pricing from launch. The national pricing provides clear, transparent costs for customers, enabling a simple and easy way for them evaluate Puma ahead of purchase.

Introductory all-new Ford Puma pricing for Australia will be:

  • Puma $31,990 drive-away
  • ST-Line $33,990 drive-away
  • ST-Line V $36,990 drive-away

Customers across Australia will be able to take advantage of even greater affordability with bonus value for the months of September and October 2020. Customers who test-drive Puma in person during this time and go on to purchase the all-new Puma will receive a bonus of $500, which increases to a $1,000 loyalty bonus for existing Ford owners.

The all-new Ford Puma will be in Ford Australia showrooms from late September 2020.

The full ANCAP Technical Report on the Ford Puma is available to the public at