Calling All TITANs: Nissan, Habitat for Humanity draw inspiration from tradies to build the Ultimate Work TITAN
- Nissan’s purpose-driven Calling All TITANs campaign continues with the donation of the Ultimate Work TITAN to Habitat for Humanity
- The one-of-a-kind work truck is a TITAN XD Diesel Crew Cab Midnight Edition transformed into a home builder’s dream
BRISBANE, March 11, 2019 (Corsair Vehicle News) - Since 2005, Nissan has donated in excess of USD$16.9 million (AUD$24 million) and approximately 150 trucks to Habitat for Humanity.
Last week in Indianapolis, the 14-year partnership reached new heights with the unveiling of the Ultimate Work TITAN, the second in a series of three Ultimate TITANs built as part of the purpose-driven Calling All TITANs campaign.
Decked out with everything bar the kitchen sink (there's a good chance we may have missed it), this Nissan Titan XD truly represents every tradies dream mobile office. Packed with all the tools and off-road necessities one could ever need on-site or off-road, this special, purpose built vehicle was unveiled at the headquarters of Habitat for Humanity of Greater Indianapolis.
“Though Nissan’s partnership with Habitat for Humanity has been deep-rooted for well over a decade, we are consistently searching for ways we can do more together,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Behind the rugged and capable foundation of our TITAN trucks, our Calling All TITANs campaign has provided a perfect platform to do just that. In a celebration of all TITANs of the Neighborhood, alongside Habitat for Humanity, we are proud to unveil this Ultimate Work TITAN, built specifically to the needs of the hard-working people on the build site.”
In creating the Ultimate Work TITAN, Nissan and Habitat spent countless hours talking with tradies and volunteers across the country to find out what they needed most in a truck. These working men and women are passionate about their trucks, and there was no shortage of ideas. After compiling their feedback, three common suggestions emerged:
- Off-road capability is a must
- The interior should be treated like a mobile office
- The bed must be loaded with easy-to-access tools, ladders and lockable storage
And with that, the build of the Ultimate Work TITAN commenced.
Originating as a stock TITAN XD Diesel Crew Cab Midnight Edition, transformation into the Ultimate Work TITAN began just as the Ultimate Service TITAN did – with the addition of a factory-authorized ICON three-inch suspension lift kit, available through Nissan dealers in the US. The ICON lift kit includes adjustable-height coil-over shock absorbers, custom rod end bearings and patent-pending Delta Joints – helping provide increased ground clearance and enhanced ride quality both on and off the job site.
Anchored by Nitto Ridge Grappler tires and ICON Alloys REBOUND wheels, the truck adds Addictive Desert Designs bumpers to provide an additional layer of protection, while a WARN Industries ZEON Platinum 12-S Winch ensures the Ultimate Work TITAN can help itself and counterparts out of even the most challenging situations. In the nighttime hours, Baja Designs lighting leads the way with custom worksite lighting.
In the midst of the chaos of a work site, often times what tradies need most is a quiet space to relax and get some paperwork or calls completed. The Ultimate Work TITAN has this covered, and then some. Knowing that tradies are constantly in need of updated site maps, blueprints, daily reports and quotes – among a daily list of paperwork – a 13-inch laptop and a printer was added to help make life just a little bit easier. And not be overlooked in the back seat is a full mobile office, featuring a custom desk and file storage with an additional power inverter.
When it’s time to get out of the mobile office and into the work site, the Ultimate Work TITAN bed is a great place to start. Anchored to TITAN's innovative Utili-track® Bed Channel System, a BEDSLIDE 2000 HEAVY DUTY sets the stage for easy access to all the bed has to offer. Connected to the bed slide is a DECKED lockable storage system, where a site supervisor can confidently store tools. Commercial class heavy duty lockable tool boxes are included along the sides of the bed for additional storage.
Inside the lockable storage are some of the highest quality tools in the industry. In addition to a complete toolkit, other products stored within the bed include a table saw, chop saw, chainsaw, air compressor and drill kit. A Zamp 200 Watt power inverter, as well as RIGID Extension Cords, was included to provide power sources in addition to the 110-volt power outlet included both in the bed and the cabin of the TITAN XD.
Of course, no home can be built without a ladder. Atop the Ultimate Work TITAN sits a TrailFX aluminum ladder rack featuring multiple commercial grade ladders, easily accessible with the help of the TITAN XD dampened assist tailgate.
Meanwhile, TITAN XD’s 14 cup holders will ensure everyone has a spot for their choc milk during their hard-earned rest at smoko. And at the end of another long day at the job site, tradies will rest easy on the standard TITAN XD Zero Gravity seats, enjoying music on the new Fender® Premium Audio System, reflecting on a job well done.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org
Source: Nissan News USA